Rebel Yell was a brand introduced in 1936 by Stitzel-Weller and marketed to the Southern states. It was eventually sold to Luxco of Saint Louis, who continues to produce it using whiskey distilled at Heaven Hill. See also the Stitzel-Weller timeline for more info.

Photo libraries, in ascending order by bottling year

Rebel Yell Mississippi Repeal Commemorative, quart, 1966

A special bottling to commemorate the repeal of Prohibition in the state of Mississippi in 1966. Reportedly there were only 200 bottles released, and very few remaining intact. Mississippi was the last state to repeal Prohibition. This bottling was part of the first subsequent bourbon release.

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Tags: 1966, bourbon, rebel yell, stitzel weller

Rebel Yell 6yr, 90pf, half pint, late 1960s

Photos courtesy of Jacob Crawford.

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Tags: bourbon, rebel yell, stitzel weller

Rebel Yell Cavalry Ceramic Decanter, 4/5qt, 90pf, 1969

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Tags: 1969, bourbon, decanter, rebel yell, stitzel weller

Rebel Yell 6yr 90pf, Half Gallon, ~1970

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Tags: 1970, bourbon, rebel yell, stitzel weller

Rebel Yell 90pf, 4/5qt with Drum Box,1973

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Tags: 1973, bourbon, rebel yell, stitzel weller

Rebel Yell 6yr, 90pf, Wheaton Crystal Decanter ~1976

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Tags: 1976, bourbon, decanter, rebel yell, stitzel weller

Rebel Yell 6yr, 90pf, with gift tube, 4/5qt ~1977

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Tags: 1977, bourbon, rebel yell, stitzel weller

Rebel Yell 86.8pf, 750ml, 1983

Rebel Yell was a Stitzel Weller brand that was marketed to the South. It was generally one of the lower-shelf brands offered, but can still be a very good find.

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Tags: 1983, bourbon, rebel yell, stitzel weller

Rebel Yell 10yr, 101pf Decanter ~1985

This same bottle design (and same whiskey inside) seems to have been re-badged for virtually all of Stitzel-Weller’s brands in the late 1970s through the mid-1980s, including Old Fitzgerald, Weller, and Rebel Yell. Decorative decanters were generally marketed around the holidays to be purchased as gifts.

Photos courtesy of Terry Traw

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Tags: 1985, bourbon, decanter, rebel yell, stitzel weller