Rebel Yell was a brand introduced in 1936 by Stitzel-Weller and marketed to the Southern states. It was eventually sold to Luxco of Saint Louis, who continues to produce it using whiskey distilled at Heaven Hill. See also the Stitzel-Weller timeline for more info.

 

Photo libraries, in ascending order by bottling year

Rebel Yell Mississippi Repeal Commemorative, quart, 1966

A special bottling to commemorate the repeal of Prohibition in the state of Mississippi in 1966. Reportedly there were only 200 bottles released, and very few remaining intact. Mississippi was the last state to repeal Prohibition. This bottling was part of the first subsequent bourbon release.

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Rebel Yell 6yr 90pf, Half Gallon, ~1970

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Rebel Yell 90pf, 4/5qt with Drum Box,1973

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Rebel Yell 86.8pf, 750ml, 1983

Rebel Yell was a Stitzel Weller brand that was marketed to the South. It was generally one of the lower-shelf brands offered, but can still be a very good find.

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Rebel Yell 80pf Export, 700ml, 1990

You’ll notice this bottle has a confederate flag, which was not allowed on US-sold bottles by regulation.

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